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The 2025 FedEx / JA International Trade Challenge Asia Pacific Finals

When a youth education initiative comes close to two decades of implementation, equipping close to 53,000 secondary school students from approximately 5,200 schools with practical business and trade knowledge, thanks in large part to the mentorship of more than 2,200 FedEx volunteers, it becomes a known institution. The FedEx/JA International Trade Challenge Asia Pacific Finals 2025 marks the 19th edition of a programme that has become a cornerstone of youth entrepreneurship education across the region. Held this year in Singapore, a global hub known for its innovation, diversity, and strategic role in international trade, the event reflects the energy and ambition of a new generation of young leaders. Spanning nine dynamic Asia Pacific markets, from the tech-forward cities of East Asia to the fast-growing economies of Southeast Asia and beyond, the Challenge offers students the opportunity to develop and present market entry strategies rooted in real-world scenarios. It is a uniquely immersive experience that cultivates problem-solving, cross-cultural collaboration, and entrepreneurial thinking—key competencies for navigating an increasingly interconnected global economy.

In this Challenge, over the course of 48-hours, students will be tasked with developing a market entry strategy for a product in a randomly assigned international market, working alongside a teammate they have just met, under real time pressure, and finally presenting their business plan to a panel of expert judges. This competition is intentionally demanding. It challenges students not only to think critically and creatively, but also to collaborate across borders, adapt to new situations, and communicate ideas with clarity and purpose.

Prizes

As the saying goes, “Everyone is a winner!” On top of the experience and new friendships, all students take home a certificate recognizing their achievement in reaching this regional level Challenge. And for the top teams? Coveted prizes await!​

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Agenda
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Judges
1st Round Judges
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Saurav is CEO & MD of Proxtera, born from the Infocomm Media Development Authority and Monetary Authority of Singapore’s Business sans Borders initiative, connecting global business platforms, trade bodies, and service providers. He chairs the Action Community for Entrepreneurship, advises NRF Central Gap Fund and ISCA, and serves on SG Growth Capital’s investment committee. He co-founded and led Quantum Inventions, acquired by Continental in 2017, and has held roles as President and Advisor to the Intelligent Transport Society of Singapore. An NTU graduate with scholarships from Singapore Airlines and Infineon, he completed Harvard Business School’s Advanced Management Program in 2022.

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Camille R. Blair is a global youth and education advocate, leadership coach, and founder of Camille Francis LLC. With over 17 years of experience, she has volunteered with Junior Achievement across six global regions, empowering young leaders through coaching, mentorship, and strategic consulting. She serves on the Global Council of JA Worldwide and the board of JA Africa, and actively supports JA Greater Washington. Proudly Jamaican-Cuban, she’s also a mother of three Gen Z children who inspire her mission to build purpose-driven impact.

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Corinna Choong leads SUTD’s sustainability strategy and is developing its Sustainability Centre. A pioneer at SUTD, she previously built its award-winning communications office. Corinna holds a sustainability certification from MIT and a business degree from NUS. With 30+ years in branding, marketing, and communications, including leadership roles at Procter & Gamble and government-linked companies, she has built leading brands and won multiple global awards. Her work supports SUTD’s alignment with the UN Sustainable Development Goals and its recognition for gender equality, innovation, and institutional leadership in sustainability.

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Reshma Dogiparthy manages supplier partnerships, innovation, and sustainability in complex global markets in her current role. A graduate of Singapore Management University’s Lee Kong Chian Scholars’ Programme, Reshma demonstrated her pursuit of excellence by also receiving the SMU CIRCLE Award, the Excellence in Student Life Award (Student Leadership), and serving as President of the SMU Financial Literacy, Inclusion, and Technology Programme, where she helped lead the initiative to national recognition. A proud JA alumna, she participated in flagship programmes like this very program, the FedEx/JA International Trade Challenge, and remains committed to mentoring the next generation. Her work blends strategic procurement with a passion for empowering others and building impactful, forward-thinking solutions.

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Ze Ming, an alumnus of the FedEx/JA International Trade Challenge, is a seasoned leader in the consumer technology sector with robust experience in user growth, product development and revenue strategy. Currently the Head of Growth Innovation at Foodpanda, he oversees the product development roadmap for foodpanda’s marketing & growth teams and leads the company’s Loyalty and Subscription programmes. Ze Ming has a track record of launching multiple new businesses in the e-commerce and loyalty programme spaces, growing them to household names engaging millions of users across Asia.

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Patrick Lim provides strategic leadership in advancing innovation and enterprise development within the finance and startup sectors. He previously served as CEO of ACE International Centre, a higher education institution founded in 2003.

Patrick brings extensive experience from his time at Enterprise Singapore, where he held a range of roles including Director of Leisure, Hospitality, Education & Business Services, Service Excellence Director (Business), and Deputy Director of Entrepreneurship Development. He played a key role in nurturing innovative startups and building a dynamic entrepreneurial ecosystem in Singapore. Earlier in his career, he progressed from Senior Officer to Manager of Business Excellence, reflecting a strong foundation in service quality and enterprise support.

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Rodney has benefited from a global work perspective starting his career in Canada (after completion of his undergraduate degree) then started with Toronto Dominion Bank in Ottawa, then Bank of New York in London. His long service with ICE started in London with a previously acquired ICE business, he then moved to Paris to help establish a first presence there, then Hong Kong and now resides in Singapore. Rodney has held various roles from Global Head of Partnerships to his current role as Senior Director Business Development in Asia. Rodney has a passion for innovation, market development and helping ICE expand and grow its presence in Asia.

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Kloe is the co-founder of Out of the Box Edu, a consumer EdTech startup that endeavors to change how young children think and learn. She also serves as an AI and data analytics consultant for international organizations such as the World Bank, where her work supports digital development, sustainable urban planning, and evidence-based policy. In parallel, Kloe is an Adjunct Lecturer at the National University of Singapore, where she teaches emerging technologies and their application to real-world urban challenges.

Her multidisciplinary work at the intersection of education, technology, and development has earned recognition from Fast Company's World Changing Ideas and Forbes Next 1000. She holds degrees from the Massachusetts Institute of Technology (MIT) and the National University of Singapore (NUS).

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Jacek Ng is the co-founder of Beep, a company modernising vending machines with plug-and-play IoT payment tech. He left a national scholarship and NUS Computer Science placement to build Beep full-time. Beep has processed millions of transactions across five countries and was pivotal in distributing 35 million items during COVID-19, earning Jacek the Resilience Medal. In 2021, he launched Voltality, Beep’s eMobility arm, simplifying EV charging through Southeast Asia’s first eRoaming platform. VoltNet now connects over 30 partners and 9,000 points. Jacek has raised over US$4.5M and is a Forbes 30 Under 30 Asia and Tatler Gen.T honouree.

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Belina Tan is Head of Corporate Communications for The Walt Disney Company in Asia Pacific, overseeing communications strategy and CSR across Disney’s entertainment and streaming businesses. With 25+ years of global experience, she previously led corporate communications at Bloomberg LP and co-founded the Bloomberg Women’s Buyside Network. Her expertise spans corporate reputation, media relations, and complex global campaigns across sectors. Belina has worked in New York, London, Singapore, Shanghai, and Beijing, and led communications for events such as the Beijing Olympics and Disney’s APAC Content Showcase. She holds an Executive MBA from CEIBS and a degree in Broadcasting and Film from Boston University. In 2024, Belina received the 2024 Individual Achievement SABRE Award which recognises leaders who have made a lasting impact on the public relations industry.

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Passionate about using data and technology to drive decisions and to tell stories! Clara’s background is rooted in corporate strategy, management consulting and financial analysis with extensive on-the-ground work experience in Singapore, United States, Indonesia, Hong Kong and Taiwan. It wasn’t until her thirties that Clara actually co-founded Sunday Bedding, together with her husband. She believed in building something meaningful, something that combined creativity with care, which led her to gradually move from a traditional job into building a business that feels like herself.

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Nivedita Venkatesh is the founder of Aire, Singapore’s first VC-backed senior care brand, focused on redefining ageing and incontinence with inclusive design and community outreach. Previously, she led marketing and e-commerce at Diageo, Kraft Heinz, Unilever, Meta, and Ula. She holds an MBA from Columbia Business School and a BBA from SMU. Aire products are now sold nationwide at major retailers like NTUC FairPrice and Watsons. Tackling stigma head-on, Niv is reshaping the conversation around eldercare in Southeast Asia. Starting bootstrapped, Aire has gained rapid traction and strong customer love for its purpose-driven brand experience.

 Grand Finals Judges
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Adam Flinter is a business leader and ecosystem builder with over 20 years of experience across digital, startup, and finance sectors in Asia and the Middle East. He has founded multiple ventures, mentored hundreds of founders, and helped over 500 entrepreneurs move from ideation to MVP. With a background in journalism at BBC and Sky News, Adam brings deep media insight and networks. He has worked extensively with business leaders and investors across Southeast and Central Asia. Adam guest lectures at Korea’s Gwangju Institute of Science and Technology and advises Nottingham University Business School and several Asian start-ups.

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Tina Taheri Moayed has over two decades experience across the World Bank Group in Washington DC, Hong Kong and Singapore and worked previously in the private sector for companies such as Deloitte and Total in Luxembourg and France. She currently heads Communications and Public Affairs in East Asia and the Pacific for IFC.

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Daniel Yeung is a co-Founder of Tigris and Odyssey Capital, which is involved in developing and investing in sustainable projects, such as water and wastewater recycling and renewable energy, as well as investing in environmental engineering companies, typically SMEs to help them scale up. He has over 20 years of project finance, private equity, investment banking, and infrastructure operating company experience. He has previously worked at IFC, the private arm of the World Bank, Credit Suisse First Boston, and Hyflux. Mr Yeung holds a Bachelor of Economics (Hons) from University of Sydney, Bachelor of Laws from University of New South Wales, and a Master of Science in Foreign Service from Georgetown University, and is a CFA charterholder.

More updates to come!

Stay tuned to find out who the finalists are from the nine different markets across Asia Pacific, and the judges comprised of Singapore’s leading entrepreneurs and small business owners!

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