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Markets across the Globe



Teachers trained


1.2 million

Students taught


Developed by Prudence Foundation, Cha-Ching is an award winning financial  education programme that provides a 360 degree platform to help instill money-smart skills in children aged between 7 – 12 years old.

  • Winner of 2023 IABC Gold Quill Award of Merit for Communication Skills - Special and Experiential Events for the Cha-Ching Money Adventures Game Launch and Mall Tour

  • Winner of 2 Silver Anthem Awards in 2023 for Cha-Ching Money Adventures Game

  • Winner of Best Non-Profit in a Developing Economy at the Money Awareness and Inclusion Awards 2022

  • Winner of numerous Asia Pacific Stevie Awards including Community Relations for digitizing financial literacy for youth 2021/2022

  • Winner of Insurance Asia Awards best ESG program, HK 2022

  • Selected as one of the projects showcased in the inaugural Paris Peace Forum in 2018

  • Named Education Program of the Year in the Excellence in Financial Literacy Education (EIFLE) Awards in Orlando (2012)

  • Honoured as the Best Interstitial Series (Educational) in the Cynopsis: Kids Imagination Awards in New York (2012)

  • Received Certificate of Excellence (Corporate Social Responsibility) in the Campaign Asia PR Awards 2011

  • Most Innovative Financial Education Program by the Institute of Financial Planners Hong Kong (2012)

  • Won the Silver SABRE award (Widget/Mobile App category) for Cha-Ching Band Manager in Shanghai (2013)

  • Won 2 International Quill and 6 Philippines Quill awards since 2012

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Prudence Foundation originally conceived Cha-Ching as a musical animated series designed to impart money-related concepts to children in an enjoyable and engaging manner. Financial literacy is a critical life skill that needs to be instilled at a young age and taught in a structured manner. Prudence Foundation partnered with JA Asia Pacific to develop the Cha-Ching Curriculum in order to meet this societal need to build a stronger foundation for local as well as global economies in the future.

To broaden its impact among young audiences, Prudence Foundation collaborated with JA Asia Pacific and JA Members to bring about the Cha-Ching program in schools. The collaboration aims to provide the essential components for in- school curriculums to support schools and teachers instill four key money management concepts in students’ daily life. The curriculum places a significant emphasis on finance, mathematics, planning, and analytical abilities. Students are urged to employ critical thinking skills to make informed decisions about managing their finances, applying four key concepts: Earn, Save, Spend, and Donate in their everyday activities. These concepts foster constructive attitudes as students delve into and refine their money-management abilities both inside and outside the classroom. 

Through a variety of hands-on activities and technological supplements designed to support differentiated learning styles, students develop a better understanding of the relationship between what they learn at school and their successful participation in a worldwide economy.

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About Prudence Foundation

Prudence Foundation is the community investment arm of Prudential in Asia. Established in 2011, the Foundation brings Prudential’s regional community activities in Asia to a new level of strategic alignment and focus to maximise positive impact.  Our mission is to protect and make a lasting contribution to Asian societies through sustainable initiatives focused on three pillars: Children, Education and Disaster Preparedness & Recovery. Under each pillar, the Foundation has regional flagship programmes together with market-specific programmes. Prudence Foundation firmly believes in a partnership approach, working closely with both local and international NGOs, and with the government.

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