Cha-Ching Curriculum encompasses economics curriculum for students in primary two to six. The program emphasizes economic and social studies content while providing a strong focus on finance, mathematics, planning and analytical skills. Students are encouraged to use divergent and critical thinking to make decisions on how they manage their money applying the four concepts, Earn, Save, Spend and Donate in their daily life which support positive attitudes as they explore and enhance their money-management skills.


Through a variety of hands-on activities and technological supplements designed to support differentiated learning styles, students develop a better understanding of the relationship between what they learn at school and their successful participation in a worldwide economy.

A major research initiative, Financial Literacy in Children, undertaken by Prudential across Asia showed that only 13% of parents believe their children possess good money management skills – though almost all parents (96%) think it is important to learn them. These findings led Prudential to the launch of the Cha-Ching Program in September 2011.


Cha-Ching Money-Smart Kids is a highly rated, award-winning financial literacy program that seeks to help instill money-smart skills in children across Asia.


Developed by Prudence Foundation in partnership with Cartoon Network, and with the expertise of children’s educational specialist, Dr. Alice Wilder, the program is built around several elements that respond to children’s learning need.

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Prudence Foundation is the community investment arm of Prudential in Asia. Established in 2011, the Foundation brings Prudential’s regional community activities in Asia to a new level of strategic alignment and focus to maximise positive impact.  Our mission is to protect and make a lasting contribution to Asian societies through sustainable initiatives focused on three pillars: Children, Education and Disaster Preparedness & Recovery. Under each pillar, the Foundation has regional flagship programmes together with market specific programmes. Prudence Foundation firmly believe in a partnership approach, working closely with both local and international NGOs, and with government.